BePure takes a scientific, holistic approach to health, meaning that evidence, research and science guides us in establishing support strategies to help our customers and clients on their health journeys.
We are currently seeking a Digital Optimisation Executive to join our Head Office team in Auckland, who will help us bring the same evidence-based approach to guide us in our marketing strategies, campaigns and executions.
The Digital Optimisation Executive will support retention and acquisition and customer happiness by acting as the BePure expert in everything that touches digital optimisation and analytics. This will encompass a heavy focus on Google Analytics, reporting using our current channels, SEO and organic reach, and paid social campaigns (Facebook, Instagram and YouTube).
THE DIGITAL OPTIMISATION EXECUTIVE WILL:
- Be passionate about our mission and creating the future of health.
- Have extensive Google Analytics experience, including dashboarding skills.
- Have the ability to create innovative out of the box ideas and challenge the way things are done.
- Be experienced using search & social tools.
- Be skilled at analysing and interpreting large quantities of data, with the ability to generate an informed point of view.
- Be a naturally proactive person who can see what needs to be done, and figure out how to get to completion with minimal guidance.
WHAT YOU'LL BE DOING:
- Stay tapped into the market and our customers, using your strong analytical approach to identify trends and insights in the data, flagging them and providing suggestions and solutions to the show in an engaging, inventive and proactive manner.
- Support the Community Manager with paid social (Facebook, Instagram and YouTube) campaigns including budgeting, optimisation and reporting.
- Translate data from existing channels (website, Shopify, Timely practice management system etc), using it to guide marketing activity and campaigns.
- Create and maintain effective dashboards within Google Analytics.
- Assist the marketing team with everyday projects and campaigns, ensuring that everything we do is backed up by solid data and intelligent analytics.
- Support the wider BePure team (development, management, design etc) providing data, suggestions and solutions to guide decisions and strategy.
- Keyword research to support content creation.
So, if you want to join a company with true purpose, who is cutting the track in the health and wellbeing field and help us to achieve our huge mission, send us your CV and covering letter to hr@bepure.co.nz
